An initiative for highlighting original design value within
good design products.

About the Good Design Mark
Blue, Green and Red Design Marks
Application & Utilization
Report Misuse

 

Good Design Mark

a symbol on your products & product packages for a better designed world for you and future.

You will see this symbol appearing on products and product packages worldwide that have been identified as original and good design products.

The Good Design Seal and Good Design Mark scheme was started to promote good design practices among companies by providing a solid reference for customers while making their purchase decisions.

Good Design Mark

Awarded for original and high intrinsic design value.

The good design mark is awarded to products or services that meet a certain level of original design quality, which positively differentiates the awardees from commoditized offerings. The quality criteria is defined based on the form and fuction of the licensed product or service.

If a product has good design mark, it means, the awarded design is considered a good design; it has a better, distinct form or function that aim to improve the customer satisfaction.

Each mark has a distinct criteria, and a product or service might feature a single or multiple marks based on eligibility. To learn more about the individual marks, please read further.

 


 

Blue, Green and Red Design Marks

there are four types of seals that are awarded globally, each mark signifies a distinct meaning

The four seals that are awarded to products and services are : Good Design Mark for products that have original design and high intrinsic design value. Blue Design Mark for products and services that are socially responsible. Green Design Mark for products that are sustainable, ecological and environment friendly, and the Red Design Mark for highly energy efficient products.

 

Blue Design Mark for Social Responsibility

Awarded for social responsibility.

Products or services that generate a positive impact on the society through respects to social rights of humans and animals, that help society gain awareness for issues such as environment, sustainability are awarded with the blue design mark.

If a product has blue design mark, it means, the licensed design is considered socially responsible based on the fact that the producer contribute a percentage of sales to charities to support positive social change, or run additional services or campaigns to improve the quality of society the product or service is consumed in.

Green Design Mark for Sustainability

Awarded for production cycle sustainability.

Products or services that create positive impacts on nature through incorporated design decisions that lead to eco-friendliness based on intelligent choice of recyclible materials, reusable components, efficient production (less usage of energy, natural resources) and clean production (less CO2 or emmissions, less toxic waste) and longer product life-cycles are awarded with the green design mark for sustainability.

If a product has green design mark, it means, the licensed design is considered "green" based on the fact that the product causes less impacts on nature while utilization or realization, by being better than majority of the products in the market.

Red Design Mark for Efficiency

Awarded for high energy efficiency during utilization.

Products or services that consume less energy during utilization are awarded with the red design mark for efficiency, this could be through utilization of energy-efficent technologies, and improvements or innovations through re-thinking the product.

If a product has red design mark, it means, the licensed design is considered energy efficient, meaning it performs better than a significant portion of the products in the market for its category.

 


Application & Utilization

Obtaining the Marks

Obtaining Good Design Mark

Good Design Marks are licensed free of charge, through A' Design Award, given only to designs that have won the A' Design Award by obtaining a winner status by scoring a high level in the applied competition category. Application to A' Design Award is subject to a fee that is based on the competition period.

Eligibility Criteria

Eligibility Criteria for Good Design Mark

Only designs that are a winner of A' Design Award is given the right to use the Good Design Mark.

In most cases, the good design mark is automatically provided upon physical examination, testing or previewing the applicant products or the services that have already won the A' Design Award.

To learn more about the A' Design Award, please visit http://www.whatisadesignaward.com

 

Application Requirements

Steps Required for Good Design Mark

1. Filled A' Design Award Application Form for the Relevant Product or Service (Among with Profile & Corporate Details, Logo, High-Resolution Images of the Product or Service, Technical PDF Documentation, and Technical Explanations)
2. Nomination (At this step express evaluation service can be ordered to speed-up the process).
3. A' Design Award Winner Certificate (The Good Design Mark will be only provided to A' Design Award winners, if your product does not win the A' Design Award, you will not be granted the usage rights).
4. Physical Submission or Testing (Products: A Sample of the product to be sent to A' Design Award, which will also be used during the exhibition. Services: Shadow Customer experience, or preview of the service in action).

 

Obtaining Blue, Red and Green Design Marks

When a company has been awarded with the Good Design Mark, they could apply for the higher marks which are more difficult to acquire as they require additional criteria to be met. Blue, Red and Green Design Marks require additional self-declaration by the applicants, and needs further assessment and are subject to an application fee. The application process is made through the A' Design Award platform. The copy of the self-declaration is kept, and will be available to public on request; the self-declaration is a commitment by the applicant, and a legal declaration to support the proof of good conduct.

Additional Application Requirements

Steps Required for RGB Good Design Marks

1. Application for RGB Design Awards
2. Self-Declaration Form Duly Signed on Letterhead
3. Value Committment form Duly Signed
4. Licensing Agreement Duly Signed

Obtaining Application Package

Upon confirmation that your product is eligible for any of the Good Design Marks, you will recieve the corporate identity and application package of the marks, together with guidelines, best practices, tips and details.

 

Utilizing the Marks

Utilizing Good Design Mark

Companies that have been awarded with the Good Design Mark, can use the mark in their visible communication, on product packaging and other public materials. A License number indicating the application identifier could optionally be incorporated below the logo or alternatively the QR code version of the logo can be used.

Good Design Mark

Symbol + URL + License #ID.

Each good design mark, features the good design mark logo symbol indicated with a letter G on black background, and URL and a license number.

For Good Design Mark only, the website address and the license number can be omitted, as such the symbol component could be used.

 

Utilizing Red, Grean or Blue Design Marks

Companies that have been awarded with the Red, Blue or Green Good Design Mark, can use the mark in their visible communication, on product packaging and other public materials. A License number indicating the application identifier must be incorporated below the logo or alternatively the QR code version of the logo can be used.

RGB Good Design Marks

Symbol + URL + License #ID.

Each good design mark, features the good design mark logo symbol indicated with a letter G on black background, and URL and a license number.

For Red, Blue and Green Good Design Marks, the website address and license number is required to be indicated.

 


 

Report Misuse

please contact us to report any misuse or unauthorized uses of the good design mark

The Good Design Mark is managed by A' Design Awards, and are provided to companies that pass highly strict quality criteria, and those which prove themselves to be efficent, functional and innovative.

If you believe that a company is misusing the good design mark please contact A' Design Awards, we will start the required procedures shortly and let you know about the status.